Chapter 1 What Is Advertising? Chapter 2 Consumer Behavior Chapter 3 The Basics of Marketing Chapter 4 Product and Price Planning Chapter 5 Distribution Planning Chapter 6 Promotion Planning …
List of Entries T - Z
List of Entries M - S
List of Entries E - L
List of Entries A - D
Part I. 1. Supply Chain Management: An overview 2. Role of Logistics in Supply Chain Part II. 3. Global Dimensions of Supply Chains 4. Supply Chain Relationships 5. Supply Chain Performance M…
I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer's Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTI…
Chapter 1 Property Management - A Profession of Service Chapter 2 Preparing for Management Chapter 3 Leases and Leasing Chapter 4 Lease Clauses Chapter 5 Residential Property Management Chapte…
Chapter 1 The Financial System Chapter 2 The Investment Advisers Act Chapter 3 What is an Investment Company Chapter 4 Companies Excluded from the Definition of an Investment Company and from th…
1 Introduction 2 Basics 3 Storage Systems 4 Storage Vessels 5 Thermal Energy Storage in Industry 6 Thermal Energy Storage for Space Heating and Cooling 7 Power Plants with Thermal Energy Stor…
1. SAP Transportation Management Foundations 2 Solution Architecture and Technological Concepts 3 Master Data 4 Transportation Requirements and Order Management 5 Transportation Capacity Manage…
Chapter 1 Introduction Chapter 2 The Story So Far Chapter 3 Managing the Logistics Life Cycle Chapter 4 Getting Market Rates Chapter 5 Finding Capacity Chapter 6 'Multi-Everything' Moves Chap…
1 Overview of Standardization of Energy Efficiency 2 Cables and Lines 3 Power Transformers 4 Building Automation, Control and Management Systems 5 Power Quality Phenomena and Indicators 6 On S…
1 Sustainable Consumption and the Public's Room to Maneuver in Energy Use 2 Targets of Intervention for Sustainable Consumption 3 Energy, Environment, and Society: Knowledge and Risk Communicatio…
1. Anaerobic Digestion: Pretreatments of Substrates 2. Recalcitrance of Lignocellulosic Biomass to Anaerobic Digestion 3. The Effect of Physical, Chemical, and Biological Pretreatments of Biomass…
Part 1 The International Environment 1 Introduction to International Marketing 2 The Economic Environment 3 Trade Institutions and Trade Policy 4 The Political and Legal Environment 5 The Cult…
1 Using Operations to Create Value Part 1 Process Management 2 Process Strategy and Analysis 3 Managing Quality 4 Planning Capacity 5 Managing Process Constraints 6 Designing Lean Systems …
1 Operations Strategy 2 Process Types 3 Measuring Process Flow 4 Flow-Time Analysis 5 Flow-Rate and Capacity 6 Inventory Analysis 7 Safety Inventory 8 Safety Capacity 9 Lean Operations
Part I Marketing Strategy Chapter 1 Why is Marketing Management Important? Chapter 2 Customer Behavior Chapter 3 Segmentation Chapter 4 Targeting Chapter 5 Positioning Part II Product Posit…
1 Identification of Intangible Assets 2 Identification of Intellectual Property Assets 3 Reasons to Conduct an Intangible Asset Valuation 4 Reasons to Conduct an Intangible Asset Damages Analysi…