Services Marketing: An Interactive Approach
I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer's Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTI…
- Edition
- 4
- ISBN/ISSN
- 978-1-285-19390-8
- Collation
- xxiii, 261p., Illust., Index. 20 x 25.5 cm
- Series Title
- -
- Call Number
- 658.8 FIS s
Search Result
Found 1 from your keywords: author=FISK, Raymond, P.; GROV...
Query took 0.05065 second(s) to complete
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography