CONTENTS Part I Defining Hospitality and Tourism Marketing and the Marketing Process 1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism 2 Services Marketing C…
DAFTAR ISI Bab 1 Pengertian dan Lingkup Kegiatan Pemasaran Bab 2 Pengertian dan Sistem Pariwisata Bab 3 Pasar Produk Pariwisata Bab 4 Konsep dan Pendekatan Pemasaran Pariwisata Bab 5 Perencana…
DAFTAR ISI Bab 1 Pariwisata Bab 2 Komunikasi Pariwisata Bab 3 Pemasaran dan Pemasaran Pariwisata Bab 4 Komunikasi Pemasaran Terpadu Bab 5 Direct Marketing dalam Industri Pariwisata Bab 6 Sale…
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Bu…