Social Media Marketing: A Strategic Marketing
1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking S…
- Edition
- 2
- ISBN/ISSN
- 978-1-305-50275-8
- Collation
- xv, 330p., Index. 22 x 28 cm
- Series Title
- -
- Call Number
- R 658.872 BAR s
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Part 1 Web 2.0: Strategic and Operational Business Part 2 Web 2.0: Applications for Marketing Part 3 Web 2.0: Travellers' Behaviour Part 4 Web 2.0: Knowledge Management and Market Research
- Edition
- -
- ISBN/ISSN
- 978-1-4094-2091-0
- Collation
- xxii, 316p., Illust., Biblio., Index. 16 x 24 cm
- Series Title
- -
- Call Number
- R 302.231 SIG s
Social Media Marketing All-in-One for Dummies
Book 1 The Social Media Mix Chapter 1 Making the Business Case for Social Media Chapter 2 Tallying the Bottom Line Chapter 3 Plotting Your Social Media Marketing Strategy Chapter 4 Managing You…
- Edition
- 4
- ISBN/ISSN
- 978-1-119-33039-4
- Collation
- xx, 716p., Illust., Index. 19 x 23 cm
- Series Title
- For Dummies (Business & Personal Finance)
- Call Number
- 658.872 ZIM s
The Social Organization: Managing Human Capital through Social Media
1 Human Capital Reloaded: The Use of Social Media in Human Resource 2 Communicating the "Social" Organization: Social Media and Organizational Communication 3 Enhancing Human Capital through Soci…
- Edition
- -
- ISBN/ISSN
- 978-1-137-58534-9
- Collation
- xvi, 93p., Biblio., Illust. 15 x 22 cm
- Series Title
- -
- Call Number
- 658.872 MAN s
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