Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian
Buku berjudul “Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian” ini berfokus pada konsep, teori, aplikasi, dan riset di bidang pemasaran jasa (service marketing). Service (baik itu diterjema…
- Edition
- Terbaru
- ISBN/ISSN
- 978-979-29-9083-6
- Collation
- xx, 601p.; 19 x 23 cm.
- Series Title
- -
- Call Number
- 658.8 TJI p
Services Marketing: An Interactive Approach
I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer's Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTI…
- Edition
- 4
- ISBN/ISSN
- 978-1-285-19390-8
- Collation
- xxiii, 261p., Illust., Index. 20 x 25.5 cm
- Series Title
- -
- Call Number
- 658.8 FIS s
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