Integrated Marketing Communications
Part 1 Integrated Marketing Communications - A Conceptual Framework Chapter 1 Integrated Marketing Communication and Brand Equity Enhancement Chapter 2 The Communication Process Chapter 3 Persua…
- Edition
- 4
- ISBN/ISSN
- 978-0170254304
- Collation
- xxvii, 478p., Illust., Index. 21 x 28 cm
- Series Title
- -
- Call Number
- R 658.802 CHI i
Advertising and Sales Promotion
Chapter 1 What Is Advertising? Chapter 2 Consumer Behavior Chapter 3 The Basics of Marketing Chapter 4 Product and Price Planning Chapter 5 Distribution Planning Chapter 6 Promotion Planning …
- Edition
- -
- ISBN/ISSN
- 978-1-111-57323-2
- Collation
- xix, 461p., Illust., Index. 22 x 28 cm
- Series Title
- -
- Call Number
- R 658.82 KAS a
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