Riset Pemasaran dan Konsumen
DAFTAR ISI Bab 1 Proses Riset Pemasaran dan Konsumen Bab 2 Desain Penelitian Bab 3 Pengukuran dan Penskalaan Bab 4 Menyusun Kuesioner Bab 5 Metode Pengambilan Contoh Bab 6 Metode Penentuan Ju…
- Edition
- -
- ISBN/ISSN
- 978-979-493-347-3
- Collation
- xv, 334p.; 15 x 23 cm.
- Series Title
- Seri 1
- Call Number
- 658.83 SUM r
Marketing Research for Beginners: A Practical Handbook
Chapter 1 Introduction to Marketing Research Chapter 2 Ethical Consideration in Marketing Research Chapter 3 Getting Started with Marketing Research Chapter 4 Designing Marketing Research Chapt…
- Edition
- -
- ISBN/ISSN
- 978-981-4392-61-7
- Collation
- xviii, 514p., Illust., Biblio. 20 x 26 cm
- Series Title
- -
- Call Number
- 658.83 KHO m
Metode Riset Pemasaran
Bab 1 Pengantar Riset Pemasaran Bab 2 Proses dan Problem Riset Bab 3 Kerangka Teori dan Hipotesis Bab 4 Pengantar Desain Riset Bab 5 Percobaan dan Uji Pasar Bab 6 Data Sekunder Bab 7 Observas…
- Edition
- -
- ISBN/ISSN
- 978-602-289-056-0
- Collation
- xii, 416p. 16 x 24 cm
- Series Title
- -
- Call Number
- 658.83 SUH m
Praktik Riset Perilaku Konsumen: Teori, Kuesioner, Alat dan Analisis Data
Bab 1 Teori-teori dalam Perilaku Konsumen Bab 2 Teori KEputusan dan Pasca-Pembelian Konsumen Beserta Teori Pendukungnya Bab 3 Variabel dan Kuesioner dalam Riset Perilaku Konsumen Bab 4 Alat-alat…
- Edition
- -
- ISBN/ISSN
- 602-9324-49-7
- Collation
- viii, 196p., Biblio. 14.5 x 23 cm
- Series Title
- -
- Call Number
- 658.83 SUN p
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