Sales Management: Analysis and Decision Making
Chapter 1 Changing World of Sales Management Part 1 Describing the Personal Selling Function Chapter 2 Overview of Personal Selling Part 2 Defining the Strategic Role of the Sales Function …
- Edition
- 9
- ISBN/ISSN
- 978-0-7656-4451-0
- Collation
- xxiii, 378p., Index. 21.5 x 28 cm
- Series Title
- -
- Call Number
- 658.81 ING s
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