CONTENTS Part 1 Digital Marketing Fundamentals 1 Introducing Digital Marketing 2 Online Marketplace Analysis: Micro-Environment 3 The Digital Macro-Environment Part 2 Digital Marketing Strat…
CONTENTS 1 What is Digital Marketing 2 Aligning with Your Business Strategy 3 Barriers and Considerations 4 Planning 5 Search Engine Optimization 6 Paid Search 7 Display 8 Social Media 9 U…
DAFTAR ISI Marketing Digital Bagian dari Ekonomi Digital E-Marketing Mengelola Basis Data Pelanggan Pengembangan dan Desain Website Iklan Online Peran Media Sosial Online Internet, Peraturan…
DAFTAR ISI Bab 1 Konsep Dasar Pemasaran Digital Bab 2 Potensi E-Commerce Bab 3 Social Media Marketing dalam Aspek Bisnis Bab 4 Mengenal Tentang Marketplace dan Platform Lainnya Bab 5 Mengenal …
1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking S…
Book 1 The Social Media Mix Chapter 1 Making the Business Case for Social Media Chapter 2 Tallying the Bottom Line Chapter 3 Plotting Your Social Media Marketing Strategy Chapter 4 Managing You…
1 Human Capital Reloaded: The Use of Social Media in Human Resource 2 Communicating the "Social" Organization: Social Media and Organizational Communication 3 Enhancing Human Capital through Soci…