Marketing for Hospitality and Tourism
CONTENTS Part I Defining Hospitality and Tourism Marketing and the Marketing Process 1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism 2 Services Marketing C…
- Edition
- 8
- ISBN/ISSN
- 978-1-292-36351-6
- Collation
- 686p.; 21.5 x 27.5 cm.
- Series Title
- -
- Call Number
- R 338.4791068 KOT m
Hospitality Marketing
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality cours…
- Edition
- 3
- ISBN/ISSN
- 978-1-138-927-48-3
- Collation
- xxiii, 410p.; 19 x 25 cm.
- Series Title
- -
- Call Number
- 338.47910688 BOW h
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