CONTENTS Part 1 The Customer Service Environment Chapter 1 What is Customer Service? Chapter 2 The Global Customer Chapter 3 Exceptional Customer Service Chapter 4 Customer Service Strategy …
DAFTAR ISI Bab 1 Pendahuluan Bab 2 Mengenal Diri Sendiri dan Lingkungan Kerja Bab 3 Pengertian Pelayanan Bab 4 Ciri-Ciri Pelayanan yang Baik (Berkualitas) Bab 5 Sifat-Sifat Pelanggan Bab 6 Se…
1 The Service and Relationship Imperative: Managing in Service Competition 2 The Nature of Service and Service Consumption, and its Customer Management Implications 3 The Service Profit Logic and…