Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…

Events Marketing Management: A Consumer Perspective

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is…

The Business of Tourism

The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Bu…

Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumer…

Hospitality Marketing

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality cours…

Manajemen Pemasaran: Teori dan Aplikasi Pemasaran Era Tradisional Sampai Era …

Bab 1 Pemasaran dan Era Perkembangannya Bab 2 Konsep Pemasaran Produk Bab 3 Konsep Pemasaran Jasa Bab 4 Periklanan, Promosi Penjualan, dan Hubungan Masyarakat Bab 5 Konsep Harga Bab 6 Strategi…

Manajemen Pemasaran dan Pemasaran Jasa

Bab 1 Pengertian Pemasaran dan Perkembangannya Bab 2 Pendekatan Pemasaran Bab 3 Pemasaran Barang Konsumsi dan Barang Industri (Pasar Bisnis) Bab 4 Saluran Pemasaran Perdagangan Eceran dan Grosir…

Anatomi Pariwisata Indonesia

Edition

-

ISBN/ISSN

979-665-013-4

Collation

xxii, 218 hlm.

Series Title

-

Call Number

338.4791 YOE a

Strategi Pemasaran Hotel

Edition

-

ISBN/ISSN

979-655-461-5

Collation

13,5x20 Cm, xvii, 181p.; bibl.

Series Title

-

Call Number

338.476474 YOE s

Economi Pariwisata : Sejarah dan Prospeknya

Edition

-

ISBN/ISSN

-

Collation

150 p.

Series Title

-

Call Number

338.4791 SPI e

Paket Wisata: Penyusunan Produk dan Perhitungan Harga

Edition

-

ISBN/ISSN

978-602-289-027-0

Collation

xii., 124p., Illust., 16 x 24 cm.

Series Title

-

Call Number

338.4791 NUR p

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Edition

4

ISBN/ISSN

978-1-118-09920-9

Collation

x, 326p., Illust., Biblio., Index. 22.5 x 28.5 cm

Series Title

-

Call Number

658.827 WHE d

Services Marketing: An Interactive Approach

I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer's Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTI…

International Marketing: Asia-Pacific Edition

Part 1 The International Environment 1 Introduction to International Marketing 2 The Economic Environment 3 Trade Institutions and Trade Policy 4 The Political and Legal Environment 5 The Cult…

Marketing Management in Asia

Part I Marketing Strategy Chapter 1 Why is Marketing Management Important? Chapter 2 Customer Behavior Chapter 3 Segmentation Chapter 4 Targeting Chapter 5 Positioning Part II Product Posit…

Marketing Research for Beginners: A Practical Handbook

Chapter 1 Introduction to Marketing Research Chapter 2 Ethical Consideration in Marketing Research Chapter 3 Getting Started with Marketing Research Chapter 4 Designing Marketing Research Chapt…

Strategic Marketing: Decision Making and Planning

Part 1 Introduction 1 The Changing World of Marketing 2 Strategic Thinking and Strategic Decision Making Part 2 Identifying Strategic Opportunities 3 Strategic Analysis Part 3 Strategy Dev…

Prinsip-Prinsip Pemasaran Jilid 2

Bagian 3 Merancang Strategi Pemasaran yang Digerakkan oleh Pelanggan dan Bauran Pemasaran yang Terintegrasi Bab 11 Penetapan Harga Produk: Strategi Penetapan Harga Bab 12 Saluran Pemasaran dan Ma…

Strategi Pemasaran

Bab 1 Strategi Pemasaran: Konsep dan Perkembangan Bab 2 Strategi Kepuasan Pelanggan Bab 3 Strategi Pasar Bab 4 Strategi Produk Bab 5 Strategi Penetapan Harga Bab 6 Strategi Distribusi Bab 7 S…

Marketing Jilid 1

Bab 1 Prinsip-prinsip Sosial Marketing (Pemasaran): Memenuhi Kebutuhan Manusia Bab 2 Proses Manajemen Marketing Bab 3 Riset Pemasaran dan Sistem Informasi Bab 4 Lingkungan Marketing Bab 5 Pasar…