Marketing Management in Asia
Part I Marketing Strategy Chapter 1 Why is Marketing Management Important? Chapter 2 Customer Behavior Chapter 3 Segmentation Chapter 4 Targeting Chapter 5 Positioning Part II Product Posit…
- Edition
- -
- ISBN/ISSN
- 978-981-4459-24-4
- Collation
- xiii, 530p., Illust., Biblio., Index. 21.5 x 27.5
- Series Title
- -
- Call Number
- 658.80095 IAC m
Prinsip-Prinsip Pemasaran Jilid 2
Bagian 3 Merancang Strategi Pemasaran yang Digerakkan oleh Pelanggan dan Bauran Pemasaran yang Terintegrasi Bab 11 Penetapan Harga Produk: Strategi Penetapan Harga Bab 12 Saluran Pemasaran dan Ma…
- Edition
- 12
- ISBN/ISSN
- 978-979-033-399-4
- Collation
- xxv, 409p.; ills.; indeks
- Series Title
- -
- Call Number
- 658.8 KOT p V-2
Strategi Pemasaran
Bab 1 Strategi Pemasaran: Konsep dan Perkembangan Bab 2 Strategi Kepuasan Pelanggan Bab 3 Strategi Pasar Bab 4 Strategi Produk Bab 5 Strategi Penetapan Harga Bab 6 Strategi Distribusi Bab 7 S…
- Edition
- 3
- ISBN/ISSN
- 978-979-28-0408-6
- Collation
- xv, 588p.; ills.; bibl.
- Series Title
- -
- Call Number
- 658.8 TJI s
Marketing Jilid 1
Bab 1 Prinsip-prinsip Sosial Marketing (Pemasaran): Memenuhi Kebutuhan Manusia Bab 2 Proses Manajemen Marketing Bab 3 Riset Pemasaran dan Sistem Informasi Bab 4 Lingkungan Marketing Bab 5 Pasar…
- Edition
- -
- ISBN/ISSN
- 54-06-038-9
- Collation
- xii, 274 hlm.; ilus.
- Series Title
- -
- Call Number
- 658.8 KOT m V-1
Service, Quality & Satisfaction
Bab 1 Manajemen Jasa: Konse[ dan Isu Strategik Bab 2 Manajemen Desain Jasa Bab 3 Manajemen Kualitas Jasa Bab 4 Manajemen Kepuasan Pelanggan Bab 5 Manajemen Permintaan dan Penawaram Jasa Bab 6 …
- Edition
- 3
- ISBN/ISSN
- 978-979-29-2785-6
- Collation
- xxii, 506p. 19 x 23 cm
- Series Title
- -
- Call Number
- 658.8 TJI s
Service, Quality & Satisfaction
- Edition
- 2
- ISBN/ISSN
- 978-979-29-0040-8
- Collation
- xvi, 321p.
- Series Title
- -
- Call Number
- 658.8 TJI s
- Edition
- 2
- ISBN/ISSN
- 978-979-29-0040-8
- Collation
- xvi, 321p.
- Series Title
- -
- Call Number
- 658.8 TJI s
Marketing Management: The Big Picture
Chapter 1 Tools and Responsibilities Chapter 2 The Business Objective Chapter 3 The Marketing Objective: Customer Focus Chapter 4 Source of Volume: Competitive Focus Chapter 5 Segmentation Cha…
- Edition
- 1
- ISBN/ISSN
- 978-1-118-01455-4
- Collation
- xxv, 405p., Index. 19 x 23.5 cm
- Series Title
- -
- Call Number
- 658.802 NOR m
Manajemen Pemasaran: Teori dan Aplikasi dalam Bisnis
Bab 1 Memahami Pemasaran Abad Ini Bab 2 Memahami Pola Pikir Pemasaran, Mengembangkan dan Meningkatkan Program dan Jasa yang Populer Bab 3 Menciptakan dan Mempertahankan Suatu Identitas Merek yang…
- Edition
- 1
- ISBN/ISSN
- 978-602-7523-47-0
- Collation
- xii, 222p., Biblio. 17 x 24 cm
- Series Title
- -
- Call Number
- 658.8 LIM m
Services Marketing: Integrating Customer Focus Across the Firm
Part 1 Foundation for Services Marketing Chapter 1 Introduction to Services Chapter 2 Conceptual Framework of the Book: The Gaps Model of Service Quality Part 2 Focus on the Customer Chapter …
- Edition
- 6
- ISBN/ISSN
- 978-007-108696-7
- Collation
- xxvii, 642p., Biblio., Illust., Index. 20 x 25.5 c
- Series Title
- -
- Call Number
- 658.8 ZEI s
Marketing Management: An Asian Perspective
Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the 21st Century Chapter 2 Developing Marketing Strategies and Plans Part 2 Capturing Marketing Insights Chapter 3 G…
- Edition
- 6
- ISBN/ISSN
- 978-981-06-8797-7
- Collation
- xxviii, 874p., Index. 21.5 x 27.5 cm
- Series Title
- -
- Call Number
- 658.8 KOT m
Strategic Marketing : Sustaining Lifetime Customer Value
- Edition
- 1
- ISBN/ISSN
- 978-979-769-471-5
- Collation
- xxvi, 398p.; 19 x 25 cm
- Series Title
- -
- Call Number
- 658.81 ASS s
- Edition
- 1
- ISBN/ISSN
- 978-979-769-471-5
- Collation
- xxvi, 398p.; 19 x 25 cm
- Series Title
- -
- Call Number
- 658.81 ASS s
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