APA Style

BURNS, Alvin C.. (1998). Marketing research (2nd ed). New Jersey: Prentice Hall.

Chicago Style

BURNS, Alvin C.. Marketing research. 2nd ed New Jersey: Prentice Hall, 1998. Text.

MLA Style

BURNS, Alvin C.. Marketing research. 2nd ed New Jersey: Prentice Hall, 1998. Text.

Turabian Style

BURNS, Alvin C.. Marketing research. 2nd ed New Jersey: Prentice Hall, 1998. Print.