APA Style

AAKER, David A. ; DAY, George S.. (1986). Marketing Research (3). New York: John Wiley & Sons.

Chicago Style

AAKER, David A. ; DAY, George S.. Marketing Research. 3 New York: John Wiley & Sons, 1986. Text.

MLA Style

AAKER, David A. ; DAY, George S.. Marketing Research. 3 New York: John Wiley & Sons, 1986. Text.

Turabian Style

AAKER, David A. ; DAY, George S.. Marketing Research. 3 New York: John Wiley & Sons, 1986. Print.