APA Style
LEWIS, Herschell Gordon. (1974).
The Businessman's Guide to Advertising & Sales Promotion .
New York:
McGraw-Hill.
Chicago Style
LEWIS, Herschell Gordon.
The Businessman's Guide to Advertising & Sales Promotion.
New York:
McGraw-Hill,
1974.
Text.
MLA Style
LEWIS, Herschell Gordon.
The Businessman's Guide to Advertising & Sales Promotion.
New York:
McGraw-Hill,
1974.
Text.
Turabian Style
LEWIS, Herschell Gordon.
The Businessman's Guide to Advertising & Sales Promotion.
New York:
McGraw-Hill,
1974.
Print.