APA Style

KEEGAN, Warren J. (1989). Global Marketing Management (4). London: Prentice Hall.

Chicago Style

KEEGAN, Warren J. Global Marketing Management. 4 London: Prentice Hall, 1989. Text.

MLA Style

KEEGAN, Warren J. Global Marketing Management. 4 London: Prentice Hall, 1989. Text.

Turabian Style

KEEGAN, Warren J. Global Marketing Management. 4 London: Prentice Hall, 1989. Print.