APA Style

MCCARTBY, Jerome. (1991). Esentials of Marketing . Boston: Irwin.

Chicago Style

MCCARTBY, Jerome. Esentials of Marketing. Boston: Irwin, 1991. Text.

MLA Style

MCCARTBY, Jerome. Esentials of Marketing. Boston: Irwin, 1991. Text.

Turabian Style

MCCARTBY, Jerome. Esentials of Marketing. Boston: Irwin, 1991. Print.