APA Style

MCCARTHY, E. Jerome. (1991). Applications in Basic Marketing . Homewood: Irwin.

Chicago Style

MCCARTHY, E. Jerome. Applications in Basic Marketing. Homewood: Irwin, 1991. Text.

MLA Style

MCCARTHY, E. Jerome. Applications in Basic Marketing. Homewood: Irwin, 1991. Text.

Turabian Style

MCCARTHY, E. Jerome. Applications in Basic Marketing. Homewood: Irwin, 1991. Print.