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Digital Marketing Strategy: An Integrated Approach to Online Marketing

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01 The Foundations of Digital Marketing
PART ONE Knowing Your Business Objectives and Your Customer
02 Understanding the Digital System
03 Integrating Digital Into Wider Organization Strategy
04 Understanding the Evolving Digital Consumer
05 Barriers, Consideration and Data Protection in Digital Marketing Strategy
PART TWO Integrating Digital Change Into Your Wider Organization
06 Enabling Technologies for Online Marketing and Digital Transformation
07 Planning Your Digital Marketing Strategy - Objectives, Teams and Budgeting
PART THREE Using Channel Strategy to Reach Your Customers
08 SEO Strategy and Organic Techniques
09 Building and Optimizing a Winning Paid Search Strategy
10 Display Advertising and Programmatic Targeting
11 Tailoring Your Social Media Strategy
12 Marketing Automation, Messaging and E-Mail Marketing - the Unsung Heroes
13 Lead Generation that Delivers Results
14 Content Strategy - A Key Pillar of Success
15 Personalizing the Customer Journey and Digital Experience
PART FOUR Conversion Retention and Measurement
16 Effective Design, E-Commerce and User Experience (UX)
17 Managing Loyalty, CRM and Data
18 Providing a Smooth Online Service and Customer Experience
19 Measuring Success through Data Analytics and Reporting
PART FIVE Tailoring Your Final Digital Marketing Strategy
20 Putting Together Your Digital Marketing Strategy

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Availability

5555132857

658.8 KIN d

Pusat (Sirkulasi)

Available

Detail Information

Series Title

-

Call Number

658.8 KIN d

Publisher

New York : Kogan Page., 2019

Collation

xviii, 366p.; 18 x 25.5 cm.

Language

English

ISBN/ISSN

978-0-7494-9808-5

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

2

Subject(s)

STRATEGIC PLANNING
INTERNET MARKETING
ELECTRONIC COMMERCE - MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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