Image of Riset Pemasaran dan Konsumen

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Riset Pemasaran dan Konsumen

DAFTAR ISI
Bab 1 Proses Riset Pemasaran dan Konsumen
Bab 2 Desain Penelitian
Bab 3 Pengukuran dan Penskalaan
Bab 4 Menyusun Kuesioner
Bab 5 Metode Pengambilan Contoh
Bab 6 Metode Penentuan Jumlah Contoh
Bab 7 Topik Riset Pemasaran dan Konsumen
Bab 8 Kepuasan Konsumen
Bab 9 Teori Perilaku Pembelian Tidak Terencana (Impulse Buying Behavior Theory)
Bab 10 Gaya Hidup
Bab 11 Loyalitas Konsumen
Bab 12 Konsep dan Pengukuran Persepsi Risiko (Perceived Risks)

Availability
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5555132519658.83 SUM r C-3Pusat (Sirkulasi)Available
Detail Information
Series Title
Seri 1
Call Number
658.83 SUM r
Publisher
Bogor : IPB Press.,
Collation
xv, 334p.; 15 x 23 cm.
Language
Indonesia
ISBN/ISSN
978-979-493-347-3
Classification
658.83
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
MARKETING RESEARCH
Specific Detail Info
Cetakan 1
Statement of Responsibility
Other version/related

No other version available

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