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Digital Marketing: Strategy, Implementation and Practice

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CONTENTS
Part 1 Digital Marketing Fundamentals
1 Introducing Digital Marketing
2 Online Marketplace Analysis: Micro-Environment
3 The Digital Macro-Environment

Part 2 Digital Marketing Strategy Development
4 Digital Marketing Strategy
5 Digital Media and the Marketing Mix
6 Relationship Marketing Using Digital Platforms

Part 3 Digital Marketing: Implementation and Practice
7 Delivering the Digital Customer Experience
8 Campaign Planning for Digital Media
9 Marketing Communications Using Digital Media Channels
10 Evaluation and Improvement of Digital Channel Performance

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Availability

5555132299

R 658.872 CHA d

Pusat (Reference)

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

R 658.872 CHA d

Publisher

Harlow : Pearson Education Limited., 2019

Collation

xxxm 545p.; 19.5 x 26.5 cm.

Language

English

ISBN/ISSN

978-1-292-24157-9

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

7

Subject(s)

STRATEGIC PLANNING
INTERNET MARKETING

Specific Detail Info

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Statement of Responsibility

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