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The Product Manager's Handbook

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CONTENTS
Part I Bedrock Concepts
1. The Multifaceted Nature of Product Management Jobs and Structure
2. Leadership and Management Competencies
3 Business Competencies
4 Intelligence Gathering
5 Planning Framework

Part II Upstream Product Management: Strategic New Products and Initiatives
6 Road Maps, Innovation, and the Fuzzy Front End
7 Creating - And Getting Approval for - Business Cases
8 Overseeing the New Product Projects
9 Formulating and Executing Launch Plans

Part III Donwstream Product Management: Ongoing Life-Cycle Management and Growth
10 Life-Cycle Management
11 Managing Brand Equity
12 Marketing Strategy and Go-To-Market Efforts

Part IV Fine-Tuning
13 Establising a Global Mindset
14 Goal and Performance Alignment

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Availability

5555132265

658.8 GOR p

Pusat (Sirkulasi)

Available

Detail Information

Series Title

-

Call Number

658.8 GOR p

Publisher

New York : McGraw-Hill., 2012

Collation

viii, 392p.; 16 x 23.5 cm.

Language

English

ISBN/ISSN

978-0-07-177298-3

Classification

658.8

Content Type

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Media Type

-

Carrier Type

-

Edition

4

Subject(s)

PRODUCT MANAGEMENT
NEW PRODUCTS - MARKETING

Specific Detail Info

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Statement of Responsibility

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