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Intellectual Property and Business: The Power of Intangible Assets

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CONTENTS
1 The Intangible Landscape - Understanding Core Concepts
2 Intellectual Property Approaches and Strategies
3 Intellectual Property - Defending Position
4 Intellectual Asset Management
5 Brand Protection Risk Management
6 Intellectual Property Risk Management
7 Intellectual Property Licensing
8 Franchising - Understanding the Mechanism
9 Royalty and Intellectual Property
10 Intellectual Property Valuation

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Availability

5555132252

346.73048 RYD i

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

346.73048 RYD i

Publisher

India : Sage Publication., 2014

Collation

xii, 304p.; 14 x22 cm.

Language

English

ISBN/ISSN

978-81-321-1791-9

Classification

346.73048

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

INTELLECTUAL PROPERTY - UNITED STATES

Specific Detail Info

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Statement of Responsibility

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