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Marketing for Hospitality and Tourism

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CONTENTS
Part I Defining Hospitality and Tourism Marketing and the Marketing Process
1 Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
2 Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
3 Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Part II Understanding the Marketplace and Customer Value
4 Analyzing the Marketing Environment
5 Managing Customer Information to Gain Customer Insights
6 Consumer Markets and Consumer Buying Behavior
7 Organizational Buyer Behavior
8 Customer-Driven Marketing Strategy: Creating Value for Target Customers

Part III Designing Customer Value-Driven Strategy and Mix
9 Designing and Managing Product and Brands: Building Customer Value
10 Internal Marketing
11 Pricing: Understanding and Capturing Customer Value
12 Distribution Channels Delivering Customer Value
13 Engaging Customers and Communicating Customer Value and Advertising
14 Promoting Products: Public Relations and Sales Promotions
15 Professional Sales
16 Direct, Online, Social Media, and Mobile Marketing

Part IV Managing Hospitality and Tourism Marketing
17 Destination Marketing
18 Next Year's Marketing Plan

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Availability

5555132245

R 338.4791068 KOT m

Pusat (Reference)

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

R 338.4791068 KOT m

Publisher

Essex : Pearson Education Limited., 2022

Collation

686p.; 21.5 x 27.5 cm.

Language

English

ISBN/ISSN

978-1-292-36351-6

Classification

338.4791068

Content Type

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Media Type

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Carrier Type

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Edition

8

Subject(s)

TOURISM - MARKETING
HOSPITALITY INDUSTRY - MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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