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Managerial Economics and Business Strategy

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CONTENTS
Chapter 1 The Fundamentals of Managerial Economics
Chapter 2 Market Forces: Demand and Supply
Chapter 3 Quantitative Demand Analysis
Chapter 4 The Theory of Individual Behavior
Chapter 5 The Production Process and Cost
Chapter 6 The Organization of the Firm
Chapter 7 The Nature of Industry
Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9 Basic Oligopoly Models
Chapter 10 Game Theory: Inside Oligopoly
Chapter 11 Pricing Strategies for Firms with Market Power
Chapter 12 The Economics of Information
Chapter 13 Advanced Topics in Business Strategy
Chapter 14 A Manager's Guide to Government in the Marketplace

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Availability

5555132229

338.5024658 BAY m

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

338.5024658 BAY m

Publisher

New York : McGraw-Hill Education., 2017

Collation

xxvii, 548p.; 20 x 25 cm.

Language

English

ISBN/ISSN

978-1-259-25138-2

Classification

338.5024658

Content Type

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Media Type

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Carrier Type

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Edition

9

Subject(s)

STRATEGIC PLANNING
MANAGERIAL ECONOMICS
BUSINESS PLANNING

Specific Detail Info

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Statement of Responsibility

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