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Essentials of Strategic Management: The Quest for Competitive Advantage

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CONTENTS

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGI
Section A: Introduction and Overview
1 Strategy, Business Models, and Competitive Advantage
2 Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools
3 Evaluating a Company's External Environment
4 Evaluating a Company's Resources, Capabilities, and competitiveness

Section C: Crafting a Strategy
5 The Five Generic Competitive Strategies
6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
7 Strategies for Competing in International Markets
8 Corporate Strategy: Diversification and the Multibusiness Company
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
10 Superior Strategy Execution - Another Path to Competitive Advantage

PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY

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Availability

5555132167

658.4012 GAM e

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

658.4012 GAM e

Publisher

New York : McGraw-Hill Education., 2021

Collation

xxxv, 426p.; 20 x 25 cm.

Language

English

ISBN/ISSN

978-1-260-57566-8

Classification

658.4012

Content Type

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Media Type

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Carrier Type

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Edition

7

Subject(s)

STRATEGIC PLANNING
BUSINESS PLANNING
COMPETITION

Specific Detail Info

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Statement of Responsibility

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