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Digital Marketing Strategy: An Integrated Approach to Online Marketing

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CONTENTS
1 What is Digital Marketing
2 Aligning with Your Business Strategy
3 Barriers and Considerations
4 Planning
5 Search Engine Optimization
6 Paid Search
7 Display
8 Social Media
9 User Experience and Transformation
10 CRM and Retention
11 True Personalization
12 Customer Service
13 Content Strategy
14 Analytics and Reporting
15 Presenting Your Strategy

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Availability

5555131773

658.872 KIN d

Pusat (Sirkulasi)

Available

Detail Information

Series Title

-

Call Number

658.872 KIN d

Publisher

Philadelphia : Kogan Page., 2016

Collation

xiv, 324p.; 18 x 25 cm.

Language

English

ISBN/ISSN

978-0-7494-7470-6

Classification

658.872

Content Type

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Media Type

-

Carrier Type

-

Edition

1

Subject(s)

MARKETING
INTERNET MARKETING

Specific Detail Info

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Statement of Responsibility

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