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Entrepreneurship in Tourism

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The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.
This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.
Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

CONTENTS
1 Entrepreneurship in Tourism: An Introduction
2 Conceptual Foundations of Entrepreneurship
3 Innovations
4 Initial Steps: The Role of the Business Plan
5 Marketing
6 From Birth to Growth
7 Entrepreneurship and Employment
8 Strategy and Entrepreneurship
9 Social Entrepreneurship in Tourism
10 Public Policy and Entrepreneurship in Tourism
11 Contemporary Issues in Entrepreneurship Research
12 Conclusion

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Availability

5555131548

338.4791 WAL e

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

338.4791 WAL e

Publisher

London : Taylor & Francis., 2019

Collation

17.5 x24.5 cm; xv,238p.

Language

English

ISBN/ISSN

978-1-138-04877-5

Classification

338.4791

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ENTREPRENEURSHIP
TOURISM - MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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