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Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact

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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers.
VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.
A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

CONTENTS
An Introduction to Virtual Reality Marketing
01 Virtual Reality - Why Do It?
02 Industry Insights: Interviews with the Best in the VR Business
03 Types of Virtual Reality Marketing and How to Choose Them
04 Virtual Reality Production: How to Make VR
05 Virtual Reality Cameras: Which to Use and When
06 The Future of VR

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Availability

5555131528

658.8 STU v

Pusat (Sirkulasi)

Available

Detail Information

Series Title

-

Call Number

658.8 STU v

Publisher

London : Kogan Page Ltd., 2018

Collation

xix, 200p.; 16 x 23.5 cm.

Language

English

ISBN/ISSN

978-0-7494-8286-2

Classification

658.8

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING - MANAGEMENT
MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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