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The Language Advertising: Written Texts

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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.

TABLE OF CONTENTS
Unit One: What is an Advertisement
Unit Two: Attention-Seeking Devices
Unit Three: Writers, Readers and Texts
Unit Four: How does that Sound?
Unit Five: Nautical but Nice: Intertextuality
Unit Six: tricks of the Trade
Unit Seven: Picture Me This
Unit Nine: Language on the Move

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Availability

5555131515

659.1014 GOD l

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

659.1014 GOD l

Publisher

Oxon : Routledge., 2002

Collation

131p.; 18 x 25 cm.

Language

English

ISBN/ISSN

978-0-415-217803-4

Classification

659.1014

Content Type

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Media Type

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Carrier Type

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Edition

2

Subject(s)

ADVERTISING - LANGUAGE
ENGLISH LANGUAGE - DISCOURSE ANALYSIS
ENGLISH LANGUAGE - WRITTEN ENGLISH

Specific Detail Info

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Statement of Responsibility

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