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Manajemen Komunikasi dan Pemasaran

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Bab 1 Lingkungan Perubahan dan Bisnis
Bab 2 Aspek-Aspek Manajemen dalam Komunikasi Kepada Pelanggan
Bab 3 Komunikasi Kepada Pelanggan
Bab 4 Teknik-Teknik Komunikasi Kepada Pelanggan
Bab 5 Pemasaran
Bab 6 Pemasaran Jasa
Bab 7 Integrated Marketing Communication
Bab 8 Social Media Marketing
Bab 9 Public Relations
Bab 10 Periklanan
Bab 11 Sales Promotion
Bab 12 Perilaku Pelanggan

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Availability

5555131355

658.802 WIB m

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

658.802 WIB m

Publisher

Bandung : Alfabeta., 2017

Collation

xiv, 322p.; 16 x 24 cm.

Language

Indonesia

ISBN/ISSN

978-602-289-291-5

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

COMMUNICATION
MARKETING
MARKETING CHANNELS

Specific Detail Info

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Statement of Responsibility

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