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Advertising and Sales Promotion

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Chapter 1 What Is Advertising?
Chapter 2 Consumer Behavior
Chapter 3 The Basics of Marketing
Chapter 4 Product and Price Planning
Chapter 5 Distribution Planning
Chapter 6 Promotion Planning
Chapter 7 Advertising Media
Chapter 8 Effective Advertising and Sales Promotion
Chapter 9 Communicating Effective Advertising and Promotional Messages
Chapter 10 Management of Effective Advertising
Chapter 11 Consumer-Oriented Advertising and Sales Promotion
Chapter 12 The Economics of Advertising
Chapter 13 Legal and Ethical Issues Affecting Advertising
Chapter 14 Advertising in a Multicultural Market
Chapter 15 Planning Your Future in Advertising

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Availability

5555131085

R 658.82 KAS a

Pusat (Referensi)

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

R 658.82 KAS a

Publisher

Ohio : Cengage Learning., 2013

Collation

xix, 461p., Illust., Index. 22 x 28 cm

Language

English

ISBN/ISSN

978-1-111-57323-2

Classification

658.82

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING
SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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