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International Marketing: Asia-Pacific Edition

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Part 1 The International Environment
1 Introduction to International Marketing
2 The Economic Environment
3 Trade Institutions and Trade Policy
4 The Political and Legal Environment
5 The Cultural Environment

Part 2 International Market Entry
6 Building the Knowledge
7 Foreign Market Entry
8 Global Distribution and Logistics

Part 3 International Marketing Mix
9 Product Policy and Adaptation in International Markets
10 Product and Brand Management in International Markets
11 Services Marketing
12 Pricing in International Markets
13 International Marketing Communications
14 Social Networks and Communications

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Availability

5555131071

R 658.848 CZI i

Pusat (Referensi)

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

R 658.848 CZI i

Publisher

Victoria : Cengage Learning., 2014

Collation

xviii, 582p., Ill., Index. 22 x 25.5 cm

Language

English

ISBN/ISSN

978-0170237871

Classification

658.848

Content Type

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Media Type

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Carrier Type

-

Edition

3

Subject(s)

MARKETING
EXPORT MARKETING
PACIFIC AREA

Specific Detail Info

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Statement of Responsibility

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Other version/related

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