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Marketing Management in Asia

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Part I Marketing Strategy
Chapter 1 Why is Marketing Management Important?
Chapter 2 Customer Behavior
Chapter 3 Segmentation
Chapter 4 Targeting
Chapter 5 Positioning

Part II Product Positioning
Chapter 6 Products: Goods and Services
Chapter 7 Brands
Chapter 8 New Products

Part III Positioning Via Price, Place, and Promotion
Chapter 9 Pricing
Chapter 10 Channels of Distribution and Logistics
Chapter 11 Advertising Messages and Marketing Communication
Chapter 12 Integrated Marketing Communications and Media Choices
Chapter 13 Social Media

Part IV Positioning: Assessment Through the Customer Lens
Chapter 14 Customer Satisfaction and Customer Relationships
Chapter 15 Marketing Research Tools

Part V Capstone
Chapter 16 Marketing Strategy
Chapter 17 Marketing Plans

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Availability

5555131068

658.80095 IAC m

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

658.80095 IAC m

Publisher

Singapore : Cengage Learning., 2015

Collation

xiii, 530p., Illust., Biblio., Index. 21.5 x 27.5

Language

English

ISBN/ISSN

978-981-4459-24-4

Classification

658.80095

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING - MANAGEMENT
ASIA

Specific Detail Info

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Statement of Responsibility

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