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Integrated Marketing Communications

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Part 1 Integrated Marketing Communications - A Conceptual Framework
Chapter 1 Integrated Marketing Communication and Brand Equity Enhancement
Chapter 2 The Communication Process
Chapter 3 Persuasion in Marketing Communications
Chapter 4 Market Segmentation and Brand Positioning

Part Managing Integrated Marketing Communications
Chapter 5 Advertising and Digital Marketing Communications
Chapter 6 Planning and Implementation

Part 3 Media Channels
Chapter 7 Broadcast Media
Chapter 8 Print and Support Media
Chapter 9 Media Analysis

Part 4 Supporting Elements of Integrated Marketing Communications
Chapter 10 Direct Marketing and Sales Promotion
Chapter 11 Digital Marketing
Chapter 12 Personal Selling
Chapter 13 Marketing Public Relations and Sponsorship Marketing

Part 5 Evaluating Integrated Marketing Communications
Chapter 14 Evaluating Integrated Marketing Communications Effectiveness

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Availability

5555131063

R 658.802 CHI i

Pusat (Referensi)

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

R 658.802 CHI i

Publisher

Sydney : Cengage Learning., 2015

Collation

xxvii, 478p., Illust., Index. 21 x 28 cm

Language

English

ISBN/ISSN

978-0170254304

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

4

Subject(s)

COMMUNICATION IN MARKETING
MARKETING
SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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Other version/related

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