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Marketing Research for Beginners: A Practical Handbook

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Chapter 1 Introduction to Marketing Research
Chapter 2 Ethical Consideration in Marketing Research
Chapter 3 Getting Started with Marketing Research
Chapter 4 Designing Marketing Research
Chapter 5 Exploratory Research Design
Chapter 6 Descriptive Research Design
Chapter 7 Causal Research Design
Chapter 8 Question and Scale Development
Chapter 9 Questionnaire Development
Chapter 10 Sampling Design
Chapter 11 Research Errors
Chapter 12 Fieldwork
Chapter 13 Qualitative Data Analysis
Chapter 14 Quantitative Data Analysis - Data Preparation
Chapter 15 Quantitative Data Analysis - Statistical Analysis
Chapter 16 Communication of Research Findings

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Availability

5555130996

658.83 KHO m

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

658.83 KHO m

Publisher

Singapore : Cengage Learning., 2012

Collation

xviii, 514p., Illust., Biblio. 20 x 26 cm

Language

English

ISBN/ISSN

978-981-4392-61-7

Classification

658.83

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING RESEARCH

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