Text

Metode Riset Pemasaran

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Bab 1 Pengantar Riset Pemasaran
Bab 2 Proses dan Problem Riset
Bab 3 Kerangka Teori dan Hipotesis
Bab 4 Pengantar Desain Riset
Bab 5 Percobaan dan Uji Pasar
Bab 6 Data Sekunder
Bab 7 Observasi, Fokus Group, Wawancara, dan Teknik Protektif
Bab 8 Metode Survey
Bab 9 Pengukuran Variabel
Bab 10 Pengukuran Sikap
Bab 11 Pendesainan Kuesioner
Bab 12 Desain Sampling
Bab 13 Penentuan Ukuran Sampel
Bab 14 Analisis Data Dasar
Bab 15 Uji Hipotesis
Bab 16 Analisis Regresi Bivariat dan Korelasi
Bab 17 Regresi Berganda, Regresi Logistik, dan Analisis Faktor
Bab 18 Laporan dan Presentasi Riset
Bab 19 Etika Riset

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Availability

5555130286

658.83 SUH m

Pusat (Sirkulasi)

Available

Detail Information

Series Title

-

Call Number

658.83 SUH m

Publisher

Bandung : Alfabeta., 2014

Collation

xii, 416p. 16 x 24 cm

Language

Indonesia

ISBN/ISSN

978-602-289-056-0

Classification

658.83

Content Type

text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING RESEARCH

Specific Detail Info

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Statement of Responsibility

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Other version/related

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