Text

Marketing Management: The Big Picture

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Chapter 1 Tools and Responsibilities
Chapter 2 The Business Objective
Chapter 3 The Marketing Objective: Customer Focus
Chapter 4 Source of Volume: Competitive Focus
Chapter 5 Segmentation
Chapter 6 Targeting
Chapter 7 Positioning
Chapter 8 Product
Chapter 9 Service as Product
Chapter 10 Marketing Communications
Chapter 11 Pricing
Chapter 12 Channels
Chapter 13 Integrated Market Research
Chapter 14 Marketing Metrics

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Availability

5555129936

658.802 NOR m

Pusat (Sirkulasi)

Available

Detail Information

Series Title

-

Call Number

658.802 NOR m

Publisher

Hoboken : John Wiley & Sons., 2015

Collation

xxv, 405p., Index. 19 x 23.5 cm

Language

English

ISBN/ISSN

978-1-118-01455-4

Classification

658.802

Content Type

text

Media Type

-

Carrier Type

-

Edition

1

Subject(s)

MARKETING - MANAGEMENT

Specific Detail Info

-

Statement of Responsibility

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