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Praktik Riset Perilaku Konsumen: Teori, Kuesioner, Alat dan Analisis Data

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Bab 1 Teori-teori dalam Perilaku Konsumen
Bab 2 Teori KEputusan dan Pasca-Pembelian Konsumen Beserta Teori Pendukungnya
Bab 3 Variabel dan Kuesioner dalam Riset Perilaku Konsumen
Bab 4 Alat-alat Analisis Data
Bab 5 Analisis Data Riset Perilaku Konsumen

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Availability

5555129915

658.83 SUN p

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

658.83 SUN p

Publisher

Yogyakarta : CAPS., 2014

Collation

viii, 196p., Biblio. 14.5 x 23 cm

Language

Indonesia

ISBN/ISSN

602-9324-49-7

Classification

658.83

Content Type

text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING RESEARCH

Specific Detail Info

Cet. 1

Statement of Responsibility

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