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Global Marketing

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Part 1 Introduction
Chapter 1 Introduction to Global Marketing

Part 2 The Global Marketing Environment
Chapter 2 The Global Economic Environment
Chapter 3 The Global Trade Environment
Chapter 4 Social and Cultural Environments
Chapter 5 The Political, Legal, and Regulatory

Part 3 Approaching Global Markets
Chapter 6 Global Information Systems and Market Research
Chapter 7 Segmentation, Targeting, and Positioning
Chapter 8 Importing, Exporting, and Sourcing
Chapter 9 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances

Part 4 The Global Marketing Mix
Chapter 10 Brand and Product Decisions in Global Marketing
Chapter 11 Pricing Decisions
Chapter 12 Global Marketing Channels and Physical
Chapter 13 Global Marketing Communications Decisions I: Advertising and Public Relations
Chapter 14 Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Chapter 15 Global Marketing and The Digital Revolution

Part 5 Strategy and Leadership in the Twenty-First Century
Chapter 16 Strategic Elements of Competitive Advantage
Chapter 17 Leadership, Organization, and Corporate Social Responsibility

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Availability

5555129491

382 KEE g

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

382 KEE g

Publisher

Harlow : Pearson Education Limited., 2015

Collation

608p., Index. 21.5 x 27.5 cm

Language

Indonesia

ISBN/ISSN

978-1-292-01738-9

Classification

382

Content Type

text

Media Type

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Carrier Type

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Edition

8

Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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