APA Style
KERIN, Roger A.. (2011).
Marketing (10th ed).
New York:
McGraw-Hill.
Chicago Style
KERIN, Roger A..
Marketing.
10th ed
New York:
McGraw-Hill,
2011.
Text.
MLA Style
KERIN, Roger A..
Marketing.
10th ed
New York:
McGraw-Hill,
2011.
Text.
Turabian Style
KERIN, Roger A..
Marketing.
10th ed
New York:
McGraw-Hill,
2011.
Print.