APA Style

BEARDEN, Wlliam O.. (2007). Marketing : Principles and Perspectives (5th ed). New York: McGraw Hill.

Chicago Style

BEARDEN, Wlliam O.. Marketing : Principles and Perspectives. 5th ed New York: McGraw Hill, 2007. Text.

MLA Style

BEARDEN, Wlliam O.. Marketing : Principles and Perspectives. 5th ed New York: McGraw Hill, 2007. Text.

Turabian Style

BEARDEN, Wlliam O.. Marketing : Principles and Perspectives. 5th ed New York: McGraw Hill, 2007. Print.