APA Style

PERREAULT, William D.. (2005). Basic Marketing: A Global-Managerial Approach (15th ed). New York: McGraw Hill.

Chicago Style

PERREAULT, William D.. Basic Marketing: A Global-Managerial Approach. 15th ed New York: McGraw Hill, 2005. Text.

MLA Style

PERREAULT, William D.. Basic Marketing: A Global-Managerial Approach. 15th ed New York: McGraw Hill, 2005. Text.

Turabian Style

PERREAULT, William D.. Basic Marketing: A Global-Managerial Approach. 15th ed New York: McGraw Hill, 2005. Print.