APA Style
BEARDEN, William O.. (2004).
Marketing: Principles and Perspectives (4th ed).
New York:
McGraw Hill.
Chicago Style
BEARDEN, William O..
Marketing: Principles and Perspectives.
4th ed
New York:
McGraw Hill,
2004.
Text.
MLA Style
BEARDEN, William O..
Marketing: Principles and Perspectives.
4th ed
New York:
McGraw Hill,
2004.
Text.
Turabian Style
BEARDEN, William O..
Marketing: Principles and Perspectives.
4th ed
New York:
McGraw Hill,
2004.
Print.