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Strategi Pemasaran

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Bab 1 Strategi Pemasaran: Konsep dan Perkembangan
Bab 2 Strategi Kepuasan Pelanggan
Bab 3 Strategi Pasar
Bab 4 Strategi Produk
Bab 5 Strategi Penetapan Harga
Bab 6 Strategi Distribusi
Bab 7 Strategi Promosi
Bab 8 Strategi Pemasaran dalam Produk Life Cycle
Bab 9 Strategi Pemasaran dalam Berbagai Posisi Persaingan
Bab 10 Strategi Pemasaran Internasional

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Availability

5555113787	658.8 TJI s	Pusat	Available
5555113788	658.8 TJI s C-2	Pusat (Sirkulasi)	Available

Detail Information

Series Title

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Call Number

658.8 TJI s

Publisher

Yogyakarta : ANDI., 2008

Collation

xv, 588p.; ills.; bibl.

Language

Indonesia

ISBN/ISSN

978-979-28-0408-6

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

3

Subject(s)

MARKETING - MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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Other version/related

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