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Pemasaran Ritel

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Bagian I Overview
Bab 1 Konsep Pemasaran Ritel
Bab 2 Pasar Eceran

Bagian II Analisis Lingkungan
Bab 3 Analisis Peluang Pemasaran Ritel
Bab 4 Perilaku Konsumen
Bab 5 Gerai dan Peritel
Bab 6 Segmenting, Targeting, & Positioning

Bagian III Pengembangan Retail Marketing Mix
Bab 7 Lokasi
Bab 8 Merchandise
Bab 9 Pricing
Bab 10 Periklanan dalam Gerai
Bab 11 Atmosfer dalam Gerai
Bab 12 Retail Service

Bagian IV Program Pemasaran Ritel
Bab 13 Menyusun Rencana Pemasaran Ritel
Bab 14 Memonitor Kinerja Pemasaran Ritel

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Availability

5555106286

658.87 MAR p

Pusat (Sirkulasi)

Available

Detail Information

Series Title

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Call Number

658.87 MAR p

Publisher

Jakarta : Gramedia Pustaka Utama., 2006

Collation

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Language

Indonesia

ISBN/ISSN

979-22-1518-2

Classification

658.87

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

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