Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
- Edition
- 7
- ISBN/ISSN
- 978-1-260-08352-1
- Collation
- xxviii, 514p.; 20.5 x 25.5 cm.
- Series Title
- -
- Call Number
- 658.8 ZEI s
Services Marketing: Integrating Customer Focus Across the Firm
Part 1 Foundation for Services Marketing Chapter 1 Introduction to Services Chapter 2 Conceptual Framework of the Book: The Gaps Model of Service Quality Part 2 Focus on the Customer Chapter …
- Edition
- 6
- ISBN/ISSN
- 978-007-108696-7
- Collation
- xxvii, 642p., Biblio., Illust., Index. 20 x 25.5 c
- Series Title
- -
- Call Number
- 658.8 ZEI s
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