Principles of Marketing
Part 1 Defining Marketing and the Marketing Process 1 Marketing: Creating and Capturing Value 2 Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2 Understanding …
- Edition
- 15
- ISBN/ISSN
- 978-0-273-78699-3
- Collation
- 716p., Illust., Biblio., Index. 22 x 27 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
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