Hospitality Marketing
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality cours…
- Edition
- 3
- ISBN/ISSN
- 978-1-138-927-48-3
- Collation
- xxiii, 410p.; 19 x 25 cm.
- Series Title
- -
- Call Number
- 338.47910688 BOW h
Customer Relationship Management : Concepts and Technologies
- Edition
- 2nd ed
- ISBN/ISSN
- 978-1-85617-522-7
- Collation
- xix, 483p.; ill.; index
- Series Title
- -
- Call Number
- 658.812 BUT c
- Edition
- 2nd ed
- ISBN/ISSN
- 978-1-85617-522-7
- Collation
- xix, 483p.; ill.; index
- Series Title
- -
- Call Number
- 658.812 BUT c
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